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News
Fallon’s Leslie Shaffer on high-craft storytelling and being creatively generous
1+ hour, 32+ min ago (46+ words) Ad Age Fallonâs Leslie Shaffer on high-craft storytelling and being creatively generous PepsiCo is embarking on an AI upgrade that would touch all its operations, opening a chance for agencies to provide new tech services....
‘A Twink and a Redhead’ on landing brand deals without sanitizing their risqué comedy
1+ mon, 2+ week ago (58+ words) Ad Age âA Twink and a Redheadâ on landing brand deals without sanitizing their risqué comedy Grant Gibbs and Ashley Gill (aka âA Twink and a Redheadâ) on working with brands, including those that donât seem familiar…...
Justworks finds comedy in founder burnout in Quality Meats campaign
2+ mon, 2+ day ago (52+ words) Ad Age Justworks finds comedy in founder burnout in Quality Meats campaign Creators, CMOs and talent managers at the Cannes Lions International Festival of Creativity told Ad Age where they anticipate the creator economy is headed in the second half…...
Skims’ new endorser is Will Ferrell’s golf character from ‘The Hawk’
2+ mon, 1+ week ago (47+ words) Ad Age Skimsâ new endorser is Will Ferrellâs golf character from âThe Hawkâ Creators showed up big, AI got a reality check and other takeaways from the biggest global ad industry event of the year....
Joe Sedelmaier, director of classic comedy ads, dies at 92
3+ mon, 4+ week ago (65+ words) Ad Age Your Shortcut to Smarter Insights Joe Sedelmaier, director of classic comedy ads, dies at 92 Joe Sedelmaier, the groundbreaking commercial director whose comedic TV spots helped redefine modern advertising and turned catchphrases into cultural touchstones, died Friday at age…...
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4+ mon, 2+ week ago (10+ words) Pedigree overhauls perceptions of mixed-breed dogs in Brazil Ad Age...
Good Behavior rides comedy through another entertaining year of spots
6+ mon, 32+ min ago (32+ words) Ad Age Good Behavior rides comedy through another entertaining year of spots Honoring the top agencies, companies and executives in the advertising industry....
Life360 returns with even darker comedies about parental stress
7+ mon, 1+ week ago (46+ words) Ad Age Life360 returns with even darker comedies about parental stress Ad agencies were promised a smooth transition when TikTok announced its U.S. deal to keep running, but there are platform-wide problems and headaches for advertisers....